About Smartbyrå

Smartbyrå (smartbyra.no) is a Norwegian-language editorial site published by MedMalin AS. We publish in-depth software reviews, head-to-head comparisons, and practical guides — all written in Norwegian, for a Norwegian audience.

Our readers are business owners, office managers, and team leads at Norwegian companies with 1–50 employees. They come to us when they need to choose software: accounting tools, CRM systems, website builders, email marketing platforms, project management, and more.

All content is optimised for Norwegian-language search queries. We reach decision-makers at the exact moment they are evaluating software purchases — a high-intent audience in an underserved market with strong purchasing power.

We have published 90+ articles and 50+ product reviews across 20 software categories relevant to Norwegian SMBs.

Our content formats:

• Product reviews — in-depth analysis of a single product with pricing, strengths, weaknesses, and verdict
• Head-to-head comparisons — two or three competing products compared on features, price, and best fit
• Category roundups — "best tools for X" articles covering 3–6 products with comparison tables
• Practical guides — how-to articles that naturally reference and recommend relevant tools

Categories include AI tools, accounting & finance, CRM & sales, website builders, e-commerce, email marketing, project management, HR & payroll, social media, booking, digital signatures, and more.

Norway has one of Europe’s highest rates of software adoption among small businesses, but very few editorial resources in Norwegian that independently evaluate software tools. Most review content available to Norwegian buyers is either in English or produced by the vendors themselves.

Smartbyrå fills this gap. We write in the language our readers search in, and we evaluate tools against Norwegian-specific criteria: Norwegian-language support, compatibility with Norwegian accounting standards, local payment solutions, and integrations with Norwegian services.

For software vendors, this means access to a qualified audience of Norwegian business buyers through trusted, editorial content — not banner advertising.

We work with software companies through two models:

Affiliate / CPA — Commission-based partnership through affiliate networks (Impact, PartnerStack, CJ, Awin). We integrate tracked links into existing and new editorial content. All affiliate links are clearly labelled.

Sponsored review — Dedicated product review with full editorial control. Clearly marked as sponsored. Includes a product page and mentions in relevant comparison articles.

Our editorial approach is independent regardless of partnership model. We review products on their merits, show drawbacks clearly, and no partner sees content before publication.

For partnership enquiries, corrections, or feedback:

Email: prat@medmalin.no Phone: +47 411 21 335

MedMalin AS Website: medmalin.no

Download our media kit (PDF)

Denne siden er tilgjengelig på norsk: Om Smartbyrå